Pricing survey template

Understand how buyers view your offer's price with this pricing survey template. Explore what feels clear, what seems good value, and which comparisons shape the decision.

What are your thoughts on our pricing models?

We would love to hear your feedback in this brief survey

Which package interests you the most?

• Basics
• Basics Plus
• Pro
• Unlimited

How do you assess the value for money of the ___ package?

1 → Poor Value

10 → Great value

How does this package measure up against our competitors?

• Much cheaper
• About the same
• Much more expensive

What is the highest price you would be willing to pay for the ___ package?

Please provide the amount in USD$

Are there any reasons preventing you from buying this package?

Thank you for completing the survey. We value your input.

Questions to consider for your pricing survey

Use these questions as suggestions when editing your copy. Keep the ones that fit your purpose and add any details your process needs.

• How clear is what the price includes?
• How does the offer compare with alternatives you considered?
• What would make the price easier to justify?

How to use the responses

Separate confusion about the offer from resistance to the amount. Improve unclear information before assuming every concern requires a lower price.

How to customize and share this template

1. Write down the decision the research should inform and define who can give relevant answers.
2. Adapt the questions to the audience. Ask one thing at a time, use balanced choices, and offer a suitable way to say that a question does not apply.
3. Try the survey with a small relevant group, fix confusing wording, and decide how you will review responses before sharing it more widely.

Frequently asked questions

How is a pricing survey different from price sensitivity research?

A pricing survey can explore clarity, packaging, and value across an offer. Price sensitivity research focuses more closely on how choices change at different price points.

Can I customize this survey template?

Yes. Choose Use this template to make your own copy in Youform. Edit the questions and colors, review the whole flow, then share a link or embed it on your website.

How do I avoid leading survey questions?

Ask about one topic at a time, use neutral wording, and avoid describing the answer you hope to receive. Balanced options and an appropriate not-applicable choice help respondents answer more accurately.

How many responses do I need for useful research?

It depends on the decision, the audience, and how participants are selected. A small group can reveal issues worth exploring, but it does not establish what a whole market thinks. Decide what conclusions your sample can support before reporting them.